Or should I say Kardashian Beauty The Quickie lengthening and thickening mascara due to the whole copyright issue with their original brand name.
It feels like I haven’t done a mascara review in a while so I thought I’d share my views on one of the products the Kardashian ladies have on offer in the beauty world.
I actually had to buy this mascara during an emergency situation when I arrived in New York on a press trip last year. Delayed luggage at the airport meant I had NONE of my make-up on me. Luckily Duane Reade gave me an excuse to pick up some US brands such as this mascara and the EOS lip balms.
The mascara claims to ‘darkens, curls and separates each lash for a clean and polished look. The unique brush reaches each lash and adds colour, curl, volume and length with one quick step.
‘The voluptuous Quickie formula wraps every lash right to the tip for a full lash effect. No need for multiple coats. Sometimes a quickie is all you need!’
Review: Well, the first thing you notice is just how long the wand is. I instantly liked this because surely it means you can get the mascara on much quicker right?
Yes, it does make thing quicker but unfortunately I also think it leads to twice as much clumping during the application process. Nothing you cant handle if you take your time and apply with care, but that ends up making this take longer in the end.
I like the thickening formula of this product because it really does add much needed definition to my lashes and it does give a nice bit of length too.
Plus you really don’t need too many coats which means it last longer as well.
Sometimes it’s hard to say if a mascara is any different to all the others on the market but I definitely think this mascara is as good as many of the other brand which charge a similar price for their newest ‘miracle’ product.
Verdict: I was expecting this to be less than average but was pleasantly surprised by how thick my lashes looked. It’s not an instant favourite and I probably won’t buy it again simply because I’m always trying new ones.
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