The next stop I wanted to highlight in my Restaurant Diet journals is less of a restaurant and more of an amazing cafe.
Sometimes you just want a sweet treat and this hidden gem delivers exactly that. If you are a chocolate lover then you NEED to get to know about SAID dal 1923.
WHERE: Said is right next to the John Snow pub on Broadwick Street in Soho, just off the world famous Carnaby Street.
It’s easy enough to find if you know your way around London. If not, Google maps will help you out.
VIBE: The space is cute and cosy but definitely far too small for its level of popularity. The tables are basically side by side to make the most of the space so this isn’t somewhere to pop into while in a big group.
The decor deliberatly makes you feel like you are in the chocolate workshop/factory/warehouse thanks to the massive wall covered in chocolate moulds and jars of chocolate spread placed everywhere. I found it helped make you feel like you were in a place somewhere other than London.
Having to queue outside because of overcrowding is not ideal but if it’s only going to be for a few minutes then it’s definitely worth the wait.
FOOD: I only visit for the amazing hot chocolate but there is a whole heap of yummy options in the cafe. Starting with the hot chocolate which is a rich, thick, decadent Italian hot chocolate straight from my dreams.
You can pick from dark, milk or giandiua and they all taste amazing. The best part is the fact they drip all three types of chocolate around the edges of your cup. I literally have to fight the urge to lick my cup clean whenever I’m done.
There’s also lots of coffee options, strawberries dipped in chocolate, chocolate covered profiteroles… *drools*
PRICE: A medium hot chocolate is only £4 and I honestly don’t know where else you will find such perfection for a cheaper price.
The entire menu is the typical prices you would expect from a chocolate shop/cafe so it’s nothing that would break the bank. Unless you go crazy and order every single thing!
VERDICT: I don’t think you’ll find a better spot for pure, yummy chocolate goodness. I haven’t even tried up to 1/5 of the menu yet and I’m addicted, so I’m sure they have something for everyone.
Have you popped into SAID before? Know anywhere else in London that could be its competition?
I WROTE UP LIKE THIS